GMA SHRM Strategic Summit

This program has been pre-approved by HRCI for 3.0 hours General Credit.

Click here for important information about HRCI pre-approval.

Our Gold Sponsor:


Registration, Continental Breakfast and Networking








Student $20

Book Purchases - Not available after 9/3.

$14 each

Books ordered with your online registration will be available for pick-up the morning of the Summit, not in advance.


GMA SHRM Member Online Registration

Non Member Registration


Executive Registration Special

Register to attend The Fierce Leadership Summit on September 17th and an executive officer from your company attends at no extra charge!
After you register, click here to send us an email that includes the name, title and email of your CEO, COO, CFO or other executive officer. 
Want your entire executive team to attend this session? After you register and identify one executive officer to attend for free, contact with other leaders at your company and we will register them at the GMA SHRM member rate.  
Location & Directions

Alliant Energy Center

1919 Alliant Energy Center Way
Madison, WI 53713

Click here for direction information.

The Fierce Leader: How to Improve Results through Conversations

Presented by: - Halley Bock, President and CEO of Fierce, Inc.

Tuesday, September 17, 2013
Alliant Energy Center
Madison, WI



Presentation Description

In this interactive session, Halley Bock, CEO & President of Fierce, Inc., will introduce you to three transformational ideas and seven principles that will shift your basic understanding of conversations and the power they hold in leadership, achieving results, building relationships, and contributing to strategic insights within your organization. Learn how to possess the skill and the will to tackle and resolve your organization’s toughest challenges, while building an open, direct and respectful culture.

Fierce Conversations change the way we connect with each other, they alter our perceptions of what it means to lead, and they become the behavior that propels individuals and teams toward success. Through Fierce Leadership and Fierce Conversations you’ll be able to strengthen your strategic partnerships, speak truthfully to and establish strong relationships with key decision makers, contribute meaningfully to the strategic planning process by sharing hard truths, and help lead change effectively through skillful dialogue.

Attendees will be able to:

1. Identify the seven principles of Fierce Conversations that enable a transformational approach to conversations.
2. Discuss the link between Fierce Conversations and the role of leadership, relationship building, getting results, and facilitating strategic insight.
3. Develop confidence in tackling the toughest HR and strategic business challenges through open, direct, and respectful conversations.
4. Create a plan for integrating the principles of Fierce Conversations and Fierce Leadership into the fabric of your team, department, or larger organization.

Our Presenter

Halley Bock, President and CEO of Fierce, Inc.

As President and CEO of Fierce, Inc., Halley Bock is at the forefront of the leadership development and training industry. A popular and engaging public speaker, Halley speaks with leaders across the globe. She has keynoted at events such as the National Business Growth Summit and to organizations including Microsoft, MICA Knightsbridge, and Institute of Management Consultants.

A prolific writer, Halley has a monthly column in Seattle Business Magazine, contributes regularly to various publications including Training Magazine and Chief Learning Officer, and is sought out as an industry resource for media outlets including Forbes.

Halley joined Fierce as COO in 2006, was promoted to President in 2009, and became CEO in 2011. Under her leadership, the company has enjoyed double-digit growth across all business units and is consistently honored by the design industry and business community. Fierce was named in Seattle Business Magazine’s 2011 list of the 100 Best Places in Washington to Work, was recognized by as a 2011 Top Company To Watch, and was listed in Inc.’s 2011 500|5000 List of America’s  Fastest Growing Private Companies.

Prior to joining Fierce, Halley spent over 13 years in the high-tech industry innovating for the emerging online media space. Her focus was on interactive media, large-scale streaming broadcasts, and leading teams to success. During her time with RealNetworks, Halley produced numerous award-winning web events, original programming, and web content.

An entrepreneur, Halley founded LUX Media—a highly successful design, production, and consulting agency specializing in multimedia content and focused on serving progressive non-profits such as Amnesty International, World Wildlife Fund, and UNICEF.

Halley credits her accomplishments as leader to her lifelong commitment to revisit, challenge and improve her leadership skills. She attributes much of her success to straightforward conversations, surrounding herself with brilliant people, and always staying curious.

Halley contributes her expertise to several local startups, think tanks, and nonprofits. As an active industry leader, Halley ensures Fierce stays up-to-date on the latest trends and most innovative solutions for clients.

Outside of the office, Halley enjoys spending time with family, raising breast cancer awareness, playing volleyball, and long-distance running.

For more information contact:

GMA SHRM Management Team
2830 Agriculture Dr.
Madison, WI 53718
(608) 204-9814
fax (608) 204-9818

Program Schedule subject to change.