GMA SHRM Professional Development Summit

August 16, 2022

In Person Event

Alliant Energy Center


Session 1    8:00-10:00

Video Best Practices in Recruiting and Onboarding



Session 2     10:15-12:15  

Best Practices and Strategies for Inclusive Benefits

Presented By: 
  • Justin Vajko, Dialog
  Presented by:  
  • Josh Bergman and Lisa Metcalf, Gallagher

Partner Sponsor: 

Partner Sponsor:  


Session 1

When the pandemic hit in March 2020, in-person hiring froze up and many of us turned to video to help. But while many of us dipped our toes in video, most of us haven't used it to its full potential in the hiring and onboarding process.  This session is for you if you're considering using video for hiring or have already started but want to know how to take it to the next level. 

Participants will learn:   

  • Why the use of video can't be ignored any longer if you want to stay ahead in the hiring game. 
  • Best practices around creating videos to attract and onboard new team members. 
  • How to plan, shoot, edit, and distribute videos even if you don't have the fancy equipment. 

Session 2

Diversity, Equity and Inclusion are increasingly top of mind for today’s leaders. Fostering DEI initiatives is not only the right thing to do, but having diversity of experience, culture and thought leads to better outcomes as teams are able to collaborate and consider different viewpoints when solving for customer needs. As employers look to create sustainable practices to achieve these goals, it is imperative that it be executed holistically and be incorporated into business practices as well as people/benefit strategies. Gallagher will lead a discussion around best practices and strategies to consider when seeking to implement a people-first Diversity, Equity and Inclusion Strategy within your Total Rewards & Benefits Programs that will help drive and fulfill corporate mission, but also has the power to create better health outcomes for everyone.

Participants will learn:
  • Key metrics and strategic pillars to create a people-first rewards philosophy inclusive of DEI
  • Connecting business priorities to Human Resources and Benefits Strategy
  • Considerations to modernize and ensure your benefit programs are relevant in today’s day and age

Justin Vajko is a speaker and award-winning marketer who is passionate about connecting great employers to great employees. Justin has seen too many fantastic companies struggle to recruit. That's why he and his company Dialog Design Co help employers generate more job applications by building their reputation online using videos, online reviews, and social media. Justin lives in Chippewa Falls, Wisconsin with his wife and three kids in their first home where he’s on a steep learning curve wrangling non-working appliances and fixing leaky faucets. Learn more about Justin and Dialog Design Co. at
As Area Vice President for Gallagher, Josh Bergman’s core focus is establishing and maintaining client relationships. In collaboration with other specialized industry experts across Gallagher, he ensures that each client’s Total Rewards Strategy is aligned with their unique organizational needs and financial expectations.
Since 2016, Josh has consulted several well-known, highly respected firms on their health and risk management programs. In 2020, he joined Gallagher and brings his accomplished professional experience to the Wisconsin team.

Josh is a relentless problem-solver for companies trying to balance healthcare costs and quality of benefits. His experience brings a unique perspective to his clients by understanding the intricacies of each organization’s distinctive culture, and recommends cost effective strategies to satisfy their overall employee life cycle needs.

Josh received his BA in Marketing and Public Relations from Carthage College. He currently resides in Waukesha with his wife, Cammie and his son, Royce. He is an avid sports fan and golfer, enjoys reading, and loves spending free time hiking with the family.

Lisa Metcalf recently joined the Gallagher Wisconsin Leadership team in March 2022. Having worked in a variety of roles throughout the industry, Lisa brings nearly 20 years of employee benefits experience and a well-rounded knowledge base ranging from claims and underwriting to strategic consulting. Lisa is passionate about helping employers achieve corporate vision and establish company culture through their Total Rewards and Benefits portfolios, though she holds licenses for both Health & Life as well as Property & Casualty. She enjoys working collaboratively with her clients to develop a benefits strategy that supports the culture they want to create, while at the same time helping them to protect all things they hold dear—whether that be people, property, financial outlook or reputation.

Lisa loves to work with her clients to educate them on the ever-changing benefits and compliance ecosystems, bring forward innovation and help ensure market competitiveness, while ensuring critical knowledge around risks allowing her clients to make fully informed decisions. At the same time, with her analytical nature, she also brings valuable data-driven insights that translate to action and positive outcomes for her clients and their employees alike. Lisa loves to help her clients explore innovative and sustainable solutions that marry with their business goals-- creating both long and short-term roadmaps with tactics and timelines for execution to ensure the job gets done. She also has a keen eye for detail and takes great pride in delivering service excellence.
  • Session 1
8:00am to 10:00am
  • Session 2 
10:15am to 12:15pm

  • GMA SHRM Member

Free - Advance registration positively required.
  • Student Member
Free - Advance registration positively required.

  • Guest / Nonmember

$50 Either or Both Sessions
  • Guest Grant Registration

Not a member yet?

GMA SHRM has a limited number of Professional Grants available for potential members to attend one Professional Development Summit at no cost. 

If you are considering joining GMA SHRM, have a bona fide connection to Human Resources and would like to apply for one of these Professional Grants, please complete the contact information on the form at this link.  We would love to have you join us! 




Alliant Energy Center

1919 Alliant Energy Way
Madison, WI

Exhibition Hall


For more information contact:

GMA SHRM Management Team
2820 Walton Commons    Suite 103
Madison, WI 53718
(608) 204-9814
fax (608) 204-9818

Program Schedule subject to change.