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June
2005
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As I write this message we are approaching the deadline for our 2005 bi-annual membership survey. I thought it would be timely to share a few highlights regarding the strengths and future opportunities for our chapter which I gathered as I read the preliminary survey results. The complete survey summary will be valuable information reviewed by the Board and committee chairpersons at our strategic planning session on June 10th. This is only a small sample of the information. According to the survey results, we are meeting or exceeding the overall satisfaction levels of 77% of our membership, 20% are neither satisfied or dissatisfied, and 88% of you feel that we are very responsive to the needs of our membership. The results indicate that we are doing a good job as a leadership team providing you the programming and networking opportunities you joined the chapter for. You are satisfied with the publications and resources such as the compensation and benefit surveys, the membership directory, and appreciate the communication mechanisms used to keep you informed and in touch. All of this is good news and it is encouraging to know that the efforts of committee volunteers, chairpersons, and Board members are adding value to the chapter and your membership experience. Your suggestions for programming topics fell into four primary categories:
This information, as well as the feedback on Wednesdays in the Park and the Professional Emphasis Groups (PEGs), will be important for the planning sessions that the Programming Committee will be having starting in June. In addition to this feedback, you provided us some very valuable insights into improvement areas. Reading over the answers to the question - What is the single most important thing GMA SHRM can do to improve your membership experience? - it was clear to me that we need to continue our efforts toward targeted programming and services. Senior level HR member involvement and advanced level programming continues to be an elusive achievement for us but we continue the pursuit. Members from smaller HR departments have difficulties attending meetings during the day so we need to look for alternative methods or times to provide the programming they need. The data confirms that our member population is pretty diverse, however, easily segmented by size of organization, size of HR departments, and experience levels. Each group has unique needs, expectations, and challenges that we need to understand and support in order to improve the value of the services we provide. Continued work on our customer segmentation plan could pay off big dividends towards this goal. As I indicated,
this only scratches the surface of the survey data. I wanted to
give you a high level overview of the feedback you provided. The
Board and committee chairpersons will be reviewing the full report
soon. Our focus will be on maintaining the aspects that you value
and developing action plans for improving the areas that you have
identified for change. You have provided a strong "voice
of the customer" through this process. It will be the foundation
for the customer component of our balance scorecard approach.
My thanks to all those members who took the time to shared their
thoughts and ideas with us! You have made the chapter better! Back to Table of Contents |
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Greater Madison Area SHRM, Inc. 2830 Agriculture Dr. Madison, WI 53718 (608) 204-9814 fax (608) 204-9818 chapteradmin@gmashrm.org © 2004;
Greater Madison Area SHRM, Inc. |
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